C’est Plane not Cedar

cidre bottle in a plane tree, Russell SquareIt’s been 31C+ all week which may account for  yet another thirsty London Plane tree! 1. That’s Cidre not Cider and given that the manufacturers are launching weather-activated advertising I can’t help thinking that this too would make a great idea for the summer campaign.

1. Quotapic: Unleash the beast

*whenever there is a two-degree rise in temperature above the national average,  Stella Artois Cidre ads will be displayed on digital screens in that specific location.

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